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Social Media

New Instagram Reels Algorithm Update (+ Tips!)

The launch of Instagram Reels turned heads around the world, and users flocked to the new medium to create engaging content for their followers! But with the rise of Instagram Reels came a rise in rumors and theories about the Instagram Reels algorithm – we’re sure you’ve heard some of them! If you’re confused about how Reels works, and how...

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Social Media

Instagram Impressions & Reach Defined (+ How to Use Them!)

With more than 1.16 billion users now on Instagram, finding your niche has never been easier, while standing out from the crowd has never been more difficult! That’s why tracking your views and interactions on the app is a key strategy for measuring the success of your Instagram marketing. Instagram insights are a crucial feature of Instagram Business accounts as...

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Social Media

How Social Media Ads, Google, and Bing Can Work Together to Benefit Your Business

There are a host of digital advertising platforms to choose from, including Google Ads, Bing, Facebook Ads, and many more. When you’re trying to get the most exposure for your brand, it can be challenging to narrow down the best options. It may be helpful to work with an online marketing firm to determine the best path forward,...

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Social Media

Check Out the New Instagram Professional Dashboard!

If you’re an Instagram for Business account user, you’re likely familiar with many of the changes the platform has rolled out over the past year. In 2020 alone, Instagram introduced Badges, Instagram Shop, Checkout, and Branded Content tools, to name a few! Now Instagram is changing things up slightly to help business owners and content creators grow their business...

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Social Media

Pinterest Update to Monthly Views (+More Changes)!

If you use Pinterest for your business, Pinterest analytics are probably your best friend. From showing you which Pins perform best to how much of your website traffic comes from Pinterest to how your advertising dollars are working for you, the importance of understanding your metrics is undeniable.  In 2021, Pinterest is making this even easier for you! They...

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Social Media

Announcing Our Initial #SMWNYC 2021 Agenda!

Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Featuring insight from professionals with Snap, TikTok, Peloton, LEGO and many more, consider this your first look at our curated lineup of speakers and sessions dedicated to unlocking...

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Social Media

Analyzing Your Competitor on Social Media [Infographic]

Whether you’re just starting out on social media or hoping to improve your strategy, keeping a close eye on your competitors is always a useful step in your marketing strategy planning process. Analyzing your competitors’ social presence can help you understand how your brand compares, as well as identify weak points in their strategy. As you begin planning...

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Social Media

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s...

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