Telfar‘s Shopping Bag, commonly known as the “Bushwick Birkin,” is an It bag like none other. Featured on shows like “Insecure” and endorsed by celebrities like Beyoncé and Lil Nas X, the rectangular carryall is not only a hot commodity, but for many, it’s also a powerful symbol of representation. When Liberian American founder Telfar Clemens launched his unisex label in 2005, he specified in his mission statement that he aims to redefine luxury. Rather than create a culture of exclusivity, his approach to luxury is “not for you, for everyone.” And with Shopping Bag styles retailing from $150 to $257, Clemens is indeed making luxury more accessible and inclusive.
All of this, plus the fact that the bags are vegan friendly and extremely functional, causes every Telfar bag drop to sell out in a matter of seconds, whether it’s a new colorway or an entirely new design. So fast, in fact, that the brand launched the Bag Security Program to ensure everyone who wants a Telfar bag can purchase one. Through the Bag Security Program, customers can buy as many Shopping Bags as they desire; the items are then made to order and shipped by a certain date.
The brand also regularly hosts drops of the shopping bags, other bag styles, and ready-to-wear designs, promoted on its social media pages and its newsletter. The latest drop includes the popular duffel bag style.
There’s never been a better time to secure the bag, so read on for everything you need to know about purchasing a Telfar style of your own.