In anticipation of the fourth season of Stranger Things, Netflix and General Mills teamed up to create Stranger Things cereals with an 80s-inspired, sci-fi twist. At a first glance, the breakfast cereal boxes only seem to have taken a step back in time with retro graphics but upon closer inspection, fans will discover details that immerse them into the world of Stranger Things. Most noticeably, the iconic Cheerios logo on the front of the box has been flipped to reference the Upside-Down.
Fans will also find artwork that promotes free Palace Arcade tokens, a mail-in offer for a Wheeler toy van and $1,000 shopping spree at the Starcourt Mall. Thanks to a hinged front panel, the breakfast cereal boxes for Lucky Charms, Cinnamon Toast Crunch and Cheerios can be opened to reveal more surprises.
– Pop Culture and Internet Trends