These new GUSTA veggie grounds are being launched by the Canada-based vegan food brand to provide chefs with a vegetable-made option to incorporate into their favorite recipes. The products are crafted using soy protein to give each one a protein content of nine-grams for every 55-gram serving. The grounds come in two flavor options to choose from including Original and Tex Mex, which are both achieved with vegetables as well as the brand’s signature spice blend.
The GUSTA veggie grounds focus on versatility to help consumers cook with them in their favorite recipes where they would traditionally use ground beef. The products are being launched into grocery stores across Canada in 340-gram packs that are perfectly portioned for use in a multitude of recipes.
– Marketing Strategy