Marketing & Biz

Toy Race Car Attractions : Ferrari “Build and Race


As of the spring of 2022, Legoland California Resort will be welcoming guests to experience an interactive Ferrari Build and Race attraction that promises to delight fans of cars and all things fast. This first-of-its-kind experience unfolds in three parts, starting with the chance to see a life-size Ferrari F40 model made entirely out of Lego bricks. Next, guests will get to build their own LEGO toy race car and put it to the test on one of three racetracks, complete with obstacles and challenges.

Finally, guests will also be able to create a digital version of their LEGO creation with a digital version of themselves. There’s also the chance for LEGO lovers to virtually drive the vehicle at Ferrari’s legendary test track, the Pista di Fiorano, and pit their skills against others.


TrendHunter.com – Marketing Strategy

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Marketing & Biz

Toy Race Car Attractions : Ferrari “Build and Race


As of the spring of 2022, Legoland California Resort will be welcoming guests to experience an interactive Ferrari Build and Race attraction that promises to delight fans of cars and all things fast. This first-of-its-kind experience unfolds in three parts, starting with the chance to see a life-size Ferrari F40 model made entirely out of Lego bricks. Next, guests will get to build their own LEGO toy race car and put it to the test on one of three racetracks, complete with obstacles and challenges.

Finally, guests will also be able to create a digital version of their LEGO creation with a digital version of themselves. There’s also the chance for LEGO lovers to virtually drive the vehicle at Ferrari’s legendary test track, the Pista di Fiorano, and pit their skills against others.


TrendHunter.com – Marketing Strategy

Source link

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *