The ‘Friday’ personal shopping assistant is a text-based shopping service for consumers that will enable them to pick up essentials without having to set foot in a store or even deal with online shopping platforms. The service works by simply enabling the customer to text what they’re looking for and be provided with an option that best suits their needs. Users can then choose from make a purchase, have the service find something cheaper or better quality and more.
The ‘Friday’ personal shopping assistant takes an ultra-fast approach to retail that speaks to the accelerated nature of shopping and consumer needs. This follows the growing number of brands adopting texting-based services for placing orders to eliminate the need for a dedicated app or complicated checkout experience.
– Business Trends