Marketing & Biz

Sustainable Beach Bar Pop-Ups : bar at the beach

There’s a new bar at the beach in Cornwall that was created by Corona to support the increased numbers of people who will be gathering outdoors this summer. The pop-up bar is a sustainable one that is entirely free from metal, plastic and concrete, and the 100% natural bar draws from the beer brand’s newest From the Natural World ad.

Rather than using the aforementioned building materials, the brand opted for alternatives like clay, sand, wood and bamboo. To tread lightly on the land, even the smallest details were considered, evidenced by the fact that the structures are held together by wooden nails and there’s a sandstone pump that dispenses hand sanitizer. After use, the pop-up beach bar’s components will be responsibly reused, recycled or returned to nature where possible. – Marketing Strategy

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