Marketing & Biz

Restaurant-Grade Packaged Foods : packaged food

Since it was opened in 2004, Momofuku Noodle Bar has gone on to launch several locations, its own cookbook, magazine and a line of packaged food products for at-home cooks. The packaging labels by the brand pay tribute to professional kitchens, specifically the way products are clearly labeled for use in kitchens, walk-in units and pantries.

The deceptively simple packaging designs have labels that look like masking tape and those who work in these settings are bound to associate the quality of the products based on that alone. These tape-like labels are scrawled with text that appears to look handwritten, which adds a human touch to restaurant-grade products like sauces, soy noodles and salts. – Marketing Strategy

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