Marketing & Biz

Private Label Skincare Launches : Dollar General


Dollar General launched a new private label skincare line that will be available under its Believe Beauty brand that launched in 2019 to offer affordable products.

The line will consist of 11 different products priced at five dollars or under. The new line will be available on over 17,000 Dolar General stores as well as online before the end of July. The products are also vegan and cruelty-free. The products do not contain parabens, phthalates, mineral oil, petroleum or animal products.

“Following our customers’ positive reception of our Believe Beauty brand that first launched in 2019, we are excited to introduce new skincare products that encompass both the quality and affordability customers trust from Believe,” said Amanda Wilson, the Dollar General senior buyer of beauty care.

Image Credit: Shutterstock


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