Marketing & Biz

Pasta-Themed Gummy Candies : Macaroni & Cheese Gummies

The Frankford Candy Kraft Macaroni & Cheese Gummies are a themed candy product that, upon first glance, might appeal to consumers with a penchant for the classic noodle dish. The gummies come packaged in a box that looks just like the Kraft Macaroni & Cheese box, but is accented with a small see-through window in the front to let shoppers know it’s not actually pasta inside. The gummies themselves have an elbow macaroni-shaped format with a subtle citrus flavor that perfectly matches the orange color.

The Frankford Candy Kraft Macaroni & Cheese Gummies are a playful candy that’s perfect for kids and adults alike, and ideal for sharing on social media thanks to the illusory appeal of the product. – Marketing Strategy

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