The Pepsi-Cola Soda Shop drinks are a new range of refreshments from the brand focused on providing consumers with an old-fashioned flavor experience that harkens back to some classic drinks. The sodas come in the form of the Pepsi-Cola Soda Shop Cream Soda and the Pepsi-Cola Soda Shop Black Cherry, which are both crafted with real sugar. The limited-edition sodas call to mind the refreshments traditionally enjoyed in soda shops and will increase relevancy amongst younger consumers.
The Pepsi-Cola Soda Shop drinks are set to launch on September 20, 2021 in 20-ounce bottles as well as 12-ounce cans wherever the brand’s products are stocked. The drinks will only be around for a short while, but are expected to be part of the brand’s portfolio of seasonal products.
Image Credit: Pepsi
– Marketing Strategy