The Barvecue carnitas plant-based meat product is being launched by the brand to provide consumers with an option to incorporate into their favorite Mexican cuisine dishes. The product comes as a plant-based version of the classic Mexican shredded pork recipe and features a wood-smoked finish along with a recipe that is vegan-friendly, gluten-free and non-GMO verified. The meat-free Carnitas is perfect for tacos, fajitas, enchiladas, burritos and much more.
Founder and CEO Lee Cooper commented on the new Barvecue carnitas plant-based meat product saying, “We are seeing wide appeal from vegans, vegetarians, flexitarians and meat-eaters looking to put a healthier option on the center of the plate a couple of times a week. Barvecue’s new plant-based carnitas bring a whole new flavour of plant-based goodness to everyone.”
– Marketing Strategy