Amala Beauty’s live stream events promoted a range of performance skincare products geared towards the Chinese market. In doing so, the company looked to further build upon its strategic partnership with Azoya, an e-commerce tech company that worked with the brand to launch the Amala Beauty flagship store on Tmall last year.
A strategic move, Amala Beauty decided to use live stream to differentiate itself from the competition. This relatively new marketing avenue helped the company reach consumers in real-time, providing them with a highly visual, entertainment-based experience.
Image Credit: Amala Beauty
TrendHunter.com – Marketing Strategy