Marketing & Biz

Local Bar-Supporting Ads : Local Bar Sundays

In an effort to save local bars, Bulleit Frontier Whiskey, Tribeca Festival and Diageo recently joined forces to launch a $50,000* virtual rebate program in support of the New York Hospitality community. The new initiative also includes a ‘Local Bar Sundays’ campaign, encouraging fans to support local establishments.

“At the heart of every community is a gathering place – often in the form of a bar or restaurant,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “As a brand focused on building community, we’re thrilled to bring our Local Bar Sundays initiative to New York in partnership with Tribeca Festival to help reignite excitement and encourage folks to get back to their local establishments that they know and love.” – Marketing Strategy

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