Marketing & Biz

Livestream Beauty Shopping Series : Better Beauty Livestream

The Better Beauty Livestream is a four-part series brought to consumers by Beautycounter in collaboration with Klarna. Taking place at the Beautycounter Venice, California in-store content studio, the live stream shopping series will educate consumers on ingredient safety, offer insights, tips, tricks, and techniques for a cleaner beauty routine.

The four-episode live stream series is hosted by Christy Coleman, a celebrity makeup artist, and chief artistic officer at Beautycounter. The show will bring in beauty talents such as Ashley Greene, Christine Kong, and Asia Jackson. The show will also host Lindsay Dahl, an ingredient safety expert. Customers can join the live stream sessions through a link on the Klarna app or Beautycounter’s live link on its website.

Image Credit: Beautycounter – Marketing Strategy

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