The new store features a pastel-pink, Hollywood-inspired design that houses a variety of interesting installations and experetinal elements. For example, the store is equipped with several Instagram/Tik Tok-ready installations, including lighting and mirrors that have been “optimized for selfies.”
In addition, large props are found within the store including a 17-foot tall Boy Brow product and Glossier ‘Globe’. Cealrly, Glossier intends for the store itself to become a major attraction point, offering customers a unique and immersive shopping experience.
Image Credit: Glossier
TrendHunter.com – Marketing Strategy