Marketing & Biz

Holiday Dessert-Flavored Cereals : Mince Pie Flavor Wheats

The Kellogg’s Mince Pie Flavor Wheats cereal is being launched by the brand in the UK to provide consumers with an alternative way to enjoy the flavor of the tradition holiday dessert. The cereal maintains a high-fiber recipe that is low in salt as well as saturated fat, and is arriving just ahead of Christmas. The cereal will be launching at select Sainsbury’s locations starting on November 30, 2021 at a price point of £1.80 per box.

Kellogg’s Food Designer Kirsty Smith explained the recipe behind the new Kellogg’s Mince Pie Flavor Wheats cereal further saying, “We tried around four different recipes before we found ‘the one’. The filling in the crunchy wheat casing is made up of sultanas, candied orange peel and a spice mix of cinnamon, ginger, allspice and nutmeg – all of which come together perfectly to deliver that favourite mince pie taste.’’ – Marketing Strategy

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