Coca-Cola teamed up with IHG Hotels & Resorts to capture the spirit of the season with the Santa’s Suite Retreat, especially at a time when people are craving travel and toegtherness. As of mid-December, travelers will be able to stay at a Santa-inspired suite within the InterContinental New York Barclay or InterContinental Buckhead Atlanta that takes cues from the North Pole.
Complete with the scent of evergreen trees, the sounds of Christmas carols and glittering lights and snowflakes, the suite promises to inspire awe in kids and kids at heart. There are tons of details to appreciate, from the custom train set to Mr. & Mrs. Claus robes and a fully stocked vintage Coca-Cola machine.
– Marketing Strategy