Marketing & Biz

Comforting Cool Weather Cereals : Apple Pie Toast Crunch


The Apple Pie Toast Crunch cereal is being launched by General Mills ahead of the holiday season to provide consumers with a way to enjoy the flavors of the season in an alternative way. The cereal is focused on emulating the flavor of a fresh slice of apple pie to provide access to the dessert in the morning hours of whenever a craving hits. The cereal is being encouraged by the brand to be mixed with its Dulce de Leche Toast Crunch to create a caramel apple flavor.

The Apple Pie Toast Crunch cereal is set to arrive in early October to retailers nationwide at a price point of $2.50 for a regular size box and a family sized one for $3.99.

Image Credit: General Mills


TrendHunter.com – Marketing Strategy

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