Marketing & Biz

Athlete-Inspired Gowns : Simone Biles Met Gala

Simone Biles Met Gala gown was one that stunned viewers thanks to its striking silhouette and incredible embroidered feather train. Featuring a sheer bodysuit and crystal chis that referenced the Athleta logo, the design is said to have been “inspired by the athlete’s unparalleled record-breaking achievements and perseverance.”

Allyson Felix, the most decorated Olympian in track and field of all time, another Athleta brand partner also attended the event with Gap Inc. sporting a couture AREA x Athleta collaboration design. Biles and Felix were in attendance with CEO Sonia Syngal, who wore custom Gap x Brother Vellies.

To celebrate, support and empower more women, Athleta is making a $50,000 donation to The Power of She Fund. – Marketing Strategy

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