Marketing & Biz

Affirmative Pride Month Packaging : PLFAG National

Pride Month is just around the corner and OREO is celebrating the season by teaming up with PFLAG National on its first retail Pride pack.

The new OREO Pride Limited Edition Cookie pack highlights the importance of allyship with the LGBTQ+ community. To convey this message, the exterior of the package has been turned into a canvas featuring written words of affirmation nd love for the LGBTQ+ community. These words were sourced from real, lifelong allies. The brand also encourages those who buy the cookie package to be an ally themselves and add their own words of support. To fully underscore the commitment to Pride, each OREO chocolate sandwich cookie has also been stamped with “PROUD.”

The new collaborative OREO Pride Limited Edition Cookie pack with PFLAG National is available as of May 11th.

Image Credit: OREO – Marketing Strategy

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