Marketing & Biz

Advanced Live Commerce Features : Taobao Live


Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to “supercharge” its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs).

Two standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations.

In addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy’s AI algorithms, which will enable real-time feedback to anchors during broadcasts.

Image Credit: Taobao Live


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