Marketing & Biz

6 Crucial Factors That Make An Outstanding Crowdfunding Video

By Evan Varsamis, an NYC-based entrepreneur. CEO at Gadget Flow, and Mintify. Co-founder of HustleClick, Heyou.studio, and CreatorClub.

By now, you must have seen that every crowdfunding campaign page comes with a captivating title and tagline and is followed by a video. The video presentation has been one of the most crucial factors of a successful crowdfunding campaign in the past few years. According to Wyzowl, 78% (registration required) of video marketers say that video has directly increased sales. 

So, without a video, you can’t expect your campaign to create that instant buzz when a visitor drops by. However, the exact length, style and format that make a great crowdfunding video are still undetermined. Sometimes we see a longer video working better than a shorter one and vice versa. Now comes the big question — what are the crucial factors of an outstanding crowdfunding video?

1. The length does matter.

First and foremost, you must focus on the length of your video. While there are no clear guidelines as to what works and what doesn’t for a video in terms of length, over the years at my company, we’ve seen that a video no longer than 1.5 minutes performs the best. It’s ideal to explain your product features as well as share your story about why you chose to launch a campaign. So, even if you have a lot of features to explain, try to bring it down to the most important ones and make your video more compact and engaging. 

2. The first 20 seconds should stand out.

Most viewership on a video happens based on the first 20 seconds. If that portion doesn’t click enough, the viewer will not stick around to watch the entire video. I’ve seen this with many of the campaigns my company has worked with and recommend starting your video with the most compelling aspect of your product or campaign. If you think it’s the product itself that stands out, go for it. If you think it’s your story, focus on that. Either way, try to make your first 20 seconds as engaging as possible. 

3. Are you explaining the features enough?

Your product will sell because of the features it promises to deliver. So, if you’re not presenting them well enough, your viewers will not know what you’re trying to sell. The video should be a detailed explanation of the entire product and its features. For that reason, you need to ensure you mention the most important features of your product. You could either choose to show them through a lifestyle shoot or do a more unboxing-centric explanation, depending on the product you want to feature. 

4. The founder story is a must.

Next up is the founder story. Every crowdfunding campaign has a story behind it. Perhaps you struggled to launch the campaign all by yourself, or maybe you have a great team story to share about your campaign. Either way, it’s always good to share your story with your viewers through your video. And it’s always nice to make an appearance in the video yourself. This not only adds a personal touch but also enhances your credibility. 

5. The background score matters.

If you’re not going for a voiceover, it’s advisable to add a background score to your video. However, you should ensure your background score doesn’t overpower the entire video. It should be soft, subtle and not too loud to avoid drawing attention. 

6. A 3-D view of the product can do wonders.

One last tip is to showcase a 3-D view of your product if you’re not going for a lifestyle shoot. This helps viewers understand every aspect of the product from different angles, aiding their decision about buying it. 

A great crowdfunding video is all about sharing your product story in the best way possible. If you explain the features well enough, you can expect your audience to love the video and, in turn, learn more about your product.


Forbes – Entrepreneurs

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Your email address will not be published. Required fields are marked *

Marketing & Biz

6 Crucial Factors That Make An Outstanding Crowdfunding Video

By Evan Varsamis, an NYC-based entrepreneur. CEO at Gadget Flow, and Mintify. Co-founder of HustleClick, Heyou.studio, and CreatorClub.

By now, you must have seen that every crowdfunding campaign page comes with a captivating title and tagline and is followed by a video. The video presentation has been one of the most crucial factors of a successful crowdfunding campaign in the past few years. According to Wyzowl, 78% (registration required) of video marketers say that video has directly increased sales. 

So, without a video, you can’t expect your campaign to create that instant buzz when a visitor drops by. However, the exact length, style and format that make a great crowdfunding video are still undetermined. Sometimes we see a longer video working better than a shorter one and vice versa. Now comes the big question — what are the crucial factors of an outstanding crowdfunding video?

1. The length does matter.

First and foremost, you must focus on the length of your video. While there are no clear guidelines as to what works and what doesn’t for a video in terms of length, over the years at my company, we’ve seen that a video no longer than 1.5 minutes performs the best. It’s ideal to explain your product features as well as share your story about why you chose to launch a campaign. So, even if you have a lot of features to explain, try to bring it down to the most important ones and make your video more compact and engaging. 

2. The first 20 seconds should stand out.

Most viewership on a video happens based on the first 20 seconds. If that portion doesn’t click enough, the viewer will not stick around to watch the entire video. I’ve seen this with many of the campaigns my company has worked with and recommend starting your video with the most compelling aspect of your product or campaign. If you think it’s the product itself that stands out, go for it. If you think it’s your story, focus on that. Either way, try to make your first 20 seconds as engaging as possible. 

3. Are you explaining the features enough?

Your product will sell because of the features it promises to deliver. So, if you’re not presenting them well enough, your viewers will not know what you’re trying to sell. The video should be a detailed explanation of the entire product and its features. For that reason, you need to ensure you mention the most important features of your product. You could either choose to show them through a lifestyle shoot or do a more unboxing-centric explanation, depending on the product you want to feature. 

4. The founder story is a must.

Next up is the founder story. Every crowdfunding campaign has a story behind it. Perhaps you struggled to launch the campaign all by yourself, or maybe you have a great team story to share about your campaign. Either way, it’s always good to share your story with your viewers through your video. And it’s always nice to make an appearance in the video yourself. This not only adds a personal touch but also enhances your credibility. 

5. The background score matters.

If you’re not going for a voiceover, it’s advisable to add a background score to your video. However, you should ensure your background score doesn’t overpower the entire video. It should be soft, subtle and not too loud to avoid drawing attention. 

6. A 3-D view of the product can do wonders.

One last tip is to showcase a 3-D view of your product if you’re not going for a lifestyle shoot. This helps viewers understand every aspect of the product from different angles, aiding their decision about buying it. 

A great crowdfunding video is all about sharing your product story in the best way possible. If you explain the features well enough, you can expect your audience to love the video and, in turn, learn more about your product.


Forbes – Entrepreneurs

Source link

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *