BoConcept, Transforming Living Spaces into Extraordinary Places

As global citizens observing the rapidly changing world we live, work and play in, one thing has become clear: our homes have never been more important to us. No longer just the place we eat and sleep in, or return to from a busy day at work. They’ve become so much more. Our homes have evolved into multi-functional living, leisure, and workspaces. Technology and sophisticated designs have made this conversion not only possible but ultimately pleasurable. Now, we can facilitate business meetings with people across the world, from the comfort of our private home office, and families can get on with their education or recreational pursuits. The home space offers both safety, comfort, and endless opportunities.

Hampton Sofa

It comes as no surprise, therefore, that the time to shine for the international furniture and decor industry has arrived. Currently drawing global interest and demand is BoConcept, a Danish global furniture retailer boasting over 300 stores across 64 countries. Truly intercontinental and exceptional in its product offerings, BoConcept has taken the world by storm. Their furniture and decor pieces are contemporary, sophisticated, high-end, and influenced by Danish design traits.

Madrid Dining Table from BoConcept
Madrid Dining Table

What makes their products and service so unique is a combination of winning elements. The first BoConcept feature that stands out is the fact that 80-90% of their designs (excluding accessories) are customizable. BoConcept takes pride in the individuality of its products. They don’t design products for one specific customer, but for anyone who is willing to put their own twist on an existing design. With endless options available, each product can be personalized to meet clients’ needs and desires. It’s all about being able to draw the most out of space and unleash its true potential. This philosophy is embodied in BoConcept’s extensive range of over 125 leathers and fabrics to choose from. In every store, their carefully curated swatches are on display in generous 55-inch sizes. The variety of options creates a playful environment in which consumers are encouraged to express their style and personality.

The Kingston Extendable Dining Table from BoConcept
The Kingston Extendable Dining Table

The second outstanding feature of the BoConcept experience is their complimentary Interior Design Service. Their in-house design team helps consumers transform their homes and bring their ideas to life, with a firm commitment to helping clients express their individuality. At the end of the day, people are going to be living, playing, and working in their homes, so it’s important that they are aesthetically inspiring, personalized, and functional. This is the future of home design. They enable the creation of exceptional spaces, allowing people to see possibilities they never thought possible and turning ordinary spaces into extraordinary places.

Claus Ditlev Jensen and Christine Thorsteinsson Damsgaard, owners of BoConcept
Claus Ditlev Jensen and Christine Thorsteinsson Damsgaard

They offer a range of remarkable exclusive products that are both affordable and beautiful. With an unparalleled selection of premium furniture, lighting, and accessories from some of the world’s best designers, they deliver on quality style and pricing from the young and trendy set to the more discerning clients. To own a BoConcept piece is to make a statement about your fingerprint in the world – the essence of what makes you, you.

BoConcept furniture

So outstanding in its service, it has captured the attention of the Luxury Lifestyle Awards who have recently announced BoConcept to be The Best Luxury Furniture and Homeware in the World! The Luxury Lifestyle Awards are an international platform that identifies world-class luxury lifestyle products. Companies that deliver beyond the ordinary on every level. And BoConcept has clinched it.


About Luxury Lifestyle Awards | Luxury Lifestyle Awards is a global award selecting, recognizes, celebrates, and promotes the best luxury goods and services all over the world. The goal of the company is to connect people with the best of luxury. LLA has evaluated more than 10 000 various goods and services in 400 categories from 60 countries and analyzed the results to give you a TOP list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon, and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion, and exposure to an entirely new market of customers.

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About BoConcept | BoConcept was founded in 1952 in Denmark and is today the world’s most global furniture retailer, with close to 300 stores spanning 64 countries. The brand works with award-winning designers to create collections of furniture, accessories, and lighting for private homes and business spaces. Under the heading ‘Live ‘Ekstraordinær,’ BoConcept is committed to bringing its flexible Interior Design Service and industry-leading customization to spaces both private and public – without compromising on design vision or aesthetics.

Upscale Living Magazine

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