Melted Rink Ice Bottles : rink ice

Countless sports have been disrupted over the last year and ice hockey team ZSC Lions came up with a unique way to connect with fans by sharing melted rink ice from their stadium. There are thousands of fans who aren’t able to tune into the team’s live games yet they can feel better about getting a piece of the stadium in the form of a 15ml bottle containing the Essence of Lions.

The team created the hockey memento in partnership with Serviceplan Suisse and fans put the water to use in good ways—some used it to baptize their babies and others used it to water their plants.

Even though many virtual experiences are being created to engage different fandoms, this gesture provided a useful physical gift that has the potential to become a cherished keepsake.

TrendHunter.com – Lifestyle Trends

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